Mubert is a website with an endless music playlist that is uniquely catered to each listener, showing them new music that they certainly haven't heard before. But rather than using a taste-assessment algorithm that curates existing music, such as a service like Spotify does, Mubert takes the concept further by composing original music in real-time.
The Mubert site can create electronic music on the spot thanks to its melody algorithm. There are six different electronic genres that Mubert can play -- ambient, deep house, liquid funk, chillstep, psytrance and trap.
The Mubert service itself will naturally only be appealing to fans of electronic music, but if more sites choose to adopt similar algorithms for even more genres, online music streaming -- and the music industry in general -- could experience a sea of change.