Military timepieces are focused on a utilitarian aesthetic that can sometimes leave style by the wayside, which is something the MTM US-744X BB Automatic watch aims to change with a decidedly subtle and chic design.
The timepiece is inspired by the US NAVY Virginia-Class attack submarine and features a blacked-out design that is subtle enough for everyday wear. The watch has a 50-hour power reserve along with day/date sub counters, as well as Tritium tubes that have been hand-applied to help illuminate the hours markers.
The MTM US-744X BB Automatic watch has a military-grade titanium and carbon fiber case that will deliver dependable use at depths as low as 3,300 feet when diving. The demure, limited-edition watch is priced starting at $2,800.
Why This Trend Is Growing
- Militaristic Timepieces with Chic Designs
- Opportunities for designers to incorporate utilitarian military aesthetics into subtle and chic designs.
- Tritium Tube Technology in Timepieces
- The application of Tritium tube technology to wristwatch displays providing a reliable light source for timekeeping.
- Military-grade Materials in Watchmaking
- Innovation opportunities to utilize military-grade materials for watches in terms of durability and ruggedness.
Industries Being Reshaped
- Luxury Watchmaking
- Incorporation of military inspiration into luxury watches to create exclusive, limited edition timepieces.
- Military & Defense Manufacturing
- Opportunities for military and defense product manufacturers to enter the luxury watch market.
- Outdoor & Adventure Retail
- Marketing and selling durable and rugged fashion timepieces to people with an adventurous spirit.
