New Balance turns to its Tokyo Design Studio with the latest launch of the MS1300 sneaker model for the season. The sneaker design embodies a sustainable ethos due to its overall construction. It is offered in two colorway options of either 'Workwear' orange or 'Pigment' blue.
Each option is a low-cut silhouette complete with soft suede materials that have been sourced from surplus leftover fabric. The surplus materials are drawn from the U.S. factory and the rest of the shoe is complete with mesh material for breathability and a rounded toe finish for casual aesthetics. It sits on top of the New Balance EVA foam midsole unit along with ENCAP cushioning for maximum comfort, rounded out with a Vibram tubber outsole.
Image Credit: New Balance Tokyo Design Studio
What's Driving This Trend
- Upcycled Materials
- Disruptive innovation opportunity: Explore ways to repurpose surplus materials in various industries to create sustainable products.
- Sustainable Footwear
- Disruptive innovation opportunity: Develop eco-friendly footwear options using recycled or upcycled materials to meet the growing demand for sustainable fashion.
- Sneaker Design
- Disruptive innovation opportunity: Combine functionality, style, and sustainability in sneaker design by incorporating sustainable materials and production methods.
Who This Affects Most
- Fashion Industry
- Disruptive innovation opportunity: Integrate upcycled materials and sustainable practices into the fashion industry to reduce waste and promote environmental responsibility.
- Sportswear Industry
- Disruptive innovation opportunity: Embrace sustainable sourcing and production methods in the sportswear industry to create high-quality products that resonate with eco-conscious consumers.
- Manufacturing Industry
- Disruptive innovation opportunity: Implement upcycling initiatives in the manufacturing industry to reduce resource consumption, minimize waste, and promote a circular economy.
