These new Mrs. Freshley’s Deluxe snack cakes have been unveiled by the brand as an option for consumers looking for a way to enjoy their favorite dessert flavors in an alternative form. The snack cakes come in three options including Hershey's Triple Chocolate Cakes, Reese's Peanut Butter Cupcakes and Oreo Mini Brownies, which all come in packs of six (aside from the latter which comes in boxes of 18) for families to enjoy. The cake products are perfect for sporadic indulgence or as an option to pack into a lunch.
The Mrs. Freshley’s Deluxe snack cakes are priced at $2.86 per box, and are available for purchase at Walmart along with other grocery, club and convenience store locations.
What's Driving This Trend
- Snack Cake Revolution
- Opportunities for innovative snack cake products that provide taste, convenience, and indulgence to consumers during any time of day
- Candy Bar Crossover
- Innovative ideas that combine the flavors of popular candy bars into snack cake products, expanding on the nostalgic and indulgent dessert market
- Lunchbox Snacks
- Innovations in snack cake products that cater to the lunch-packing market, providing parents with a tasty and easy addition to their child's lunch
Who This Affects Most
- Snack Foods
- Opportunities for advancements in snack cake and snack food products that cater to the growing consumer demand for indulgent and convenient snacks
- Confectionery
- Innovative ideas that merge the lines between candy and snack foods, creating unique and indulgent products that appeal to both markets
- Packaged Foods
- Innovations in the packaged food industry that cater to the lunch-packing market, providing parents with convenient, pre-packaged snack options for their children
