Track Public Fascination with Sneak Previews
Taylor Keefe — March 18, 2012 — Pop Culture
References: trendreports
Advertising for films has grown into an expansive market as consumer demand for upcoming movie releases continues to increase. YouTube and Apple's iTunes store are now the go-to destinations for avid movie buffs wanting to catch a preview of the most anticipated blockbusters. Understand public need for previews and how "teasers" are spawning spoof and viral videos with Trend Hunter's Movie Trailer Trend Report.
Movie trailers are used to generate publicity and increase public interest. When a film studio implements a guerrilla marketing strategy to garner hype and amplify anticipation, movie trailers tend to go viral, causing quite the buzz on blogs and movie forums. This is essential for promotional and marketing purposes, as the buzz generated is organic. Furthermore, an interesting by-product of modern movie trailers is the fan interest it causes, which leads to spoofs and fan-generated videos that can go viral, creating even more buzz for a film.
Movie trailers are used to generate publicity and increase public interest. When a film studio implements a guerrilla marketing strategy to garner hype and amplify anticipation, movie trailers tend to go viral, causing quite the buzz on blogs and movie forums. This is essential for promotional and marketing purposes, as the buzz generated is organic. Furthermore, an interesting by-product of modern movie trailers is the fan interest it causes, which leads to spoofs and fan-generated videos that can go viral, creating even more buzz for a film.
Trend Themes
1. Blockbuster Movie Trailers - Identify how movie studios can create innovative and captivating trailers for their upcoming blockbusters to generate public interest and excitement.
2. Viral Movie Trailer Marketing - Explore how movie studios can leverage social media and online platforms to create viral marketing campaigns around their movie trailers, amplifying anticipation.
3. Fan-generated Movie Trailer Content - Discover opportunities for movie studios to engage with fans and encourage the creation of fan-generated content, such as spoofs and videos, to increase buzz and excitement for a film.
Industry Implications
1. Film Production - Explore how film production companies can innovate their trailer creation process to capture audience attention and generate buzz for their movies.
2. Digital Marketing - Discover how digital marketing agencies can leverage social media platforms and online communities to create effective viral marketing campaigns around movie trailers.
3. Content Creation - Identify how content creators can engage with movie studios to produce fan-generated content related to movie trailers, creating a mutually beneficial promotional strategy.
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