Advertising for films has grown into an expansive market as consumer demand for upcoming movie releases continues to increase. YouTube and Apple's iTunes store are now the go-to destinations for avid movie buffs wanting to catch a preview of the most anticipated blockbusters. Understand public need for previews and how "teasers" are spawning spoof and viral videos with Trend Hunter's Movie Trailer Trend Report.
Movie trailers are used to generate publicity and increase public interest. When a film studio implements a guerrilla marketing strategy to garner hype and amplify anticipation, movie trailers tend to go viral, causing quite the buzz on blogs and movie forums. This is essential for promotional and marketing purposes, as the buzz generated is organic. Furthermore, an interesting by-product of modern movie trailers is the fan interest it causes, which leads to spoofs and fan-generated videos that can go viral, creating even more buzz for a film.