Vandals drawing moustaches on billboard advertisements is not a new concept, but Moustache Man adds his own flair to his creations. Instead of scribbling a typical moustache onto movie ads and the like, New York City's Moustache Man simply writes the word 'moustache' above celebrities' upper lips; simple, yet so effective.
Turning a subway ride into a scavenger hunt of sorts for New Yorkers, the public doodles have commuters constantly on the lookout for his latest work.
Unfortunately, the infamous Moustache Man was recently caught. 26-year-old Joseph Patrick Waldo has been charged with causing $1,500 in public damages. He issued the following statement: "I'm sorry for my actions and have agreed to fully cooperate and never do it again."
Too bad, Cameron Diaz looked pretty good with a moustache.
Key Themes Behind This Trend
- Creative Vandalism
- Opportunity for individuals to add their own artistic touch to public spaces by creatively vandalizing existing advertisements.
- Scavenger Hunt Marketing
- Businesses can engage customers by turning their products or advertisements into a scavenger hunt, creating excitement and anticipation.
- Controversial Marketing
- Creating controversial and attention-grabbing marketing campaigns that generate buzz and create a unique brand image.
Where This Applies
- Advertising
- Opportunity for advertising agencies to collaborate with street artists and create innovative guerrilla marketing campaigns.
- Art
- Artists can utilize public spaces and existing advertisements as their canvas, blurring the lines between art and vandalism.
- Fashion
- Fashion brands can incorporate elements of surprise and playfulness into their advertising, appealing to a younger, urban demographic.
