Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Ducati One and Desmo

 - Nov 11, 2008
References: ducati & luxist
Ducati’s powerful and assertively designed motorcycles are the inspiration for two new Swiss-made watches. The ultra-cool black, silver and red timepieces are made by Binda Group.

The motorcycle influenced details include a band styled after a racing tire tread on the essentially black ‘Ducati One’, and aggressive instrument-like faces. The ‘Desmo’ model was named after the ‘Desmodromic system’ which is a technological advancement on all Ducati motorcycles. The brand’s signature red appears as accenting shots of colour on both designs.

These watches reflect the brand’s sexy Italian style to perfection; that from a woman’s perspective.