The Moto Limos Club is bringing the concept of the two-wheeled taxi to American shores this spring. The company has a fleet of Honda Goldwings and Can Am Spyders set to offer the business men and women of New York City and Los Angeles a quicker and arguably more exciting ride to their meetings.
Moto Limos Club is a members-only service that offers upscale amenities like Bluetooth-enabled helmets to its clients. Memberships start at $125 and the hourly rate for a Honda Goldwing is $90. I can see this service being wildly popular in Los Angeles, where the weather is permanently sunny, but New Yorkers may be a hard sell even though the company is promising thick blankets for wintertime riders. Hopefully, other cab companies will be inspired and start offering motorcycle taxis as a low-price alternative as well.
Key Themes Behind This Trend
- Motorcycle Taxis
- The Moto Limos Club is introducing motorcycle taxis to the US market, providing a quicker and more exciting ride to their clients.
- Upscale Members-only Services
- The Moto Limos Club offers luxurious services to its clients such as Bluetooth-enabled helmets, creating opportunities for disruptive innovation in the membership industry.
- Weather-adaptable Transportation
- Moto Limos Club promises thick blankets for wintertime riding in New York City, providing an opportunity for the development of weather-adaptable transportation services.
Where This Applies
- Transportation
- Motorcycle taxis are entering the US market as a low-price alternative, creating opportunities for disruptive innovation in transportation services.
- Luxury Services
- Moto Limos Club provides upscale amenities to its members, creating opportunities for disruptive innovation in luxury services.
- Weather Adaptation
- Moto Limos Club promises weather-adaptable transportation, creating opportunities for disruptive innovation in the development of adaptable services for various weather conditions.
