The Moschino Resort '16 collection perfectly portrays what the resort season is all about. Through ultra glam gaudiness, this line turns well-known retail cliches into wearable garments.
The resort season is the season with the longest shelf life on the sales floor. Paying homage to this knowledge, Moschino creative director Jeremy Scott crafted a cruise line that focuses on the beauty of the sales floor. This inventive collection includes a sales tag dress, a skirt decorated with realistic receipts, accessories that mirror shopping bags and a few garments inspired by iconic credit cards.
Though past seasons have offered Barbie and fast food-inspired couture, this Moschino resort collection is definitely one of the most interesting lines by the Italian luxury brand.
Key Themes Behind This Trend
- Luxurious Resort Wear
- The focus on resort wear opens up opportunities for luxury brands to create innovative and specialized designs that cater to consumer needs during their vacations.
- Glamorizing Retail Cliches
- Turning well-known retail cliches into wearable garments allows for a new form of disruptive fashion innovation that blurs the line between retail and fashion.
- Sales Floor-inspired Designs
- Designs inspired by the sales floor, like the sales tag dress and receipt skirt, present an opportunity for brands to create conversation-starting pieces that differentiate themselves in a crowded market.
Where This Applies
- Luxury Fashion
- The Moschino Resort '16 collection showcases an opportunity for luxury fashion brands to create playful and eccentric designs inspired by everyday retail.
- Resort Wear
- The resort wear season presents an opportunity for brands to create bold and luxurious beach and vacation apparel for consumers seeking style and comfort.
- Retail
- The crossover between retail and fashion introduces a new and innovative way for retail brands to market themselves through incorporating fashion-forward elements into everyday products.
