Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Moschino Cheap and Chic 'Chic Petals' Ad Stars Ginta Lapina

 - Jul 27, 2013
References: moschino & fashiongonerogue
The Moschino Cheap and Chic 'Chic Petals' ad campaign is refreshing and feminine. Inspired by the quintessential countryside, model Ginta Lampina dons the classic red and white plaid dress that complements the beautiful flower bushes and blue skies behind her. Most importantly, of course, the flirty outfit is the perfect partner to the perfume bottle being promoted.

Since the scent is full of wood and fruity notes, it is only natural that the Moschino Cheap and Chic 'Chic Petals' ad campaign would embrace the outdoors as well. Nevertheless, it does so in a playful and subtly provocative way. Shot and directed by photographer Giampaolo Sgura, the print ad is accompanied by commercial spot in which the blonde beauty frolics in grassy fields.