Morpholio is a team of designers, scientists and architects who have come together and created the 'Photoplethysmography' device. After seeing how much technology has been integrated into the business of so many industries, the team wanted to think of a way to measure one's visceral response to elements of design.
To achieve this, the Photoplethysmography gadget was made by Morpholio. The device is attached to one's finger, and measures the blood pressure and heart rate as images are flashed on a screen. This gives designers a more accurate reading and numbers-backed data on first impressions of everything from building layouts to modern artwork. According to DesignBoom, the device "harnesses the digital and natural networks that surrounds us," instead of just leaving creativity to chance.
Photo Credits: designboom, mymorpholio