The Morgan Plus 4 is a retro-inspired car that takes inspiration from some of the most iconic cars of the mid-20th century. This car has an elongated hood with a small cabin at the rear, large wheels, and a curved front bumper that resembles old-school Volkswagens and Fords.
Despite its retro design, the Morgan Plus 4 has a modern eight-speed automatic drivetrain, power steering, and many more modern standards built into its aesthetic frame. While the default configuration of the Plus 4 comes with a convertible soft top, the company sought to offer a more weatherproof offering for customers in climatic environments. As such, the Morgan Plus 4 is now available in a hardtop configuration with a number of exteriors and interior finishes available.
Image Credit: Morgan
What's Driving This Trend
- Retro-inspired Cars
- Designing cars that take inspiration from iconic mid-20th century vehicles, with modern drivetrains and technology built into their aesthetics
- Weatherproof Car Options
- Offering cars in both convertible and hardtop configurations with a range of materials and finishes to accommodate different climatic environments
- Customizable Car Exteriors and Interiors
- Providing the option for customers to customize the exterior and interior finishes of their vehicles, allowing for more personalized and unique cars
Who This Affects Most
- Automotive Manufacturing
- Continuing to innovate and improve on vehicle design, while catering to different customer preferences based on weather and personalization
- Luxury Car Market
- Providing high-end retro-inspired cars with modern technology and customizable options for affluent customers
- Car Customization Industry
- Collaborating with automotive manufacturers to offer more customization options for customers, further personalizing and differentiating their vehicles
