Instead of promoting a strictly sensual aesthetic, Moons and Junes lingerie collection focuses on comfort and fit. The Danish intimates brand is known for offering high-quality, sustainable, and most importantly inclusive offerings, often leveraging models of all ages and sizes to show off their clothes.
The latest collection, dubbed 'Notice,' is no different and boasts a range of undergarments that are made from organic cotton. Before making the items in this line, the brand used Instagram to crowdsource new ideas, learning that people were interested in larger cup sizes, thicker straps, and more comfortable pant alternatives. The new line brings all of these requests together, and boasts models between the ages of 26 and 72.
Image Credit: Peter Kleis, Moons and Junes