Researchers from the University of Toronto recently discovered that our mood changes can affect out eyesight.
When in a good mood, participants were able to view everything around them and interpret it as such. However, when in a bad mood, people tended to see in tunnel vision and blocked out certain images and elements.
Marketers can make use of this information with the way they package their product, to determine how people can view it.
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InexorablyLoved | Kempton