Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The ‘Monsoon Project’ is a Series of Murals that Appear After Rainfall

 - Oct 28, 2015
References: & designtaxi
A team of designers and art directors collaborated with ‘PANTONE’ to create the ‘Monsoon Project.’ In keeping with the project’s title, the team created street murals that only appear after a heavy rainfall.

The unique project was designed to bring a bright and uplifting collection of images to the otherwise gloomy streets of Seoul Korea during its rainy season. The team used Hydrochromic paint, which contains an invisibility property until it gets wet.

The Monsoon Project reflects "the importance of the flow of the river" by creating murals of the streams, fish and surrounding nature of the water. While rain might feel like a dreary weather element, the citizens in Seoul can now look forward to the rain because it will bring such bright and playful imagery along with it.