Bold Monotonous Skatewear

This ASOS x Hype Monochrome Collection is Great for Tomboys

This monochrome collection features items from the ASOS and Hype collaboration. Hype recently announced its collaboration with the global online fashion retailer and the collection contains 18 new pieces. The items are available exclusively on ASOS's online store, so if you're into a simple yet bold look, that's where you'll find it.

Gobinder Jhittea shot this stunning monochrome collection with models Anna Tatton and Harry Curran. The look is great for both men and women and its loose fit is perfect for warm spring days. Shot in a forest, the bold, dark photographs are intense and moody. Sunlight glows white behind the trees and artificial smoke makes the characters seem haunted or spiritual.

The edgy and boyish collection is perfect for spring days skating in your neighborhood and the simple yet bold branding look is cutting edge.

Monochrome Fashion
Disruptive innovation opportunity: Create a sustainable and eco-friendly monochrome clothing line.
Online Fashion Collaborations
Disruptive innovation opportunity: Develop a virtual reality platform for exclusive online fashion collaborations.
Gender-inclusive Skatewear
Disruptive innovation opportunity: Design a line of gender-neutral skatewear for inclusivity and diversity in the skateboarding industry.

Industries Being Reshaped

Fashion Retail
Disruptive innovation opportunity: Implement AI technology to personalize the online shopping experience.
Photography
Disruptive innovation opportunity: Create an AI-powered photography platform for capturing unique and artistic fashion shots.
Skateboarding
Disruptive innovation opportunity: Develop a sustainable skateboard manufacturing process using eco-friendly materials.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 37%
Freshness 8%