This Gen Z-targeting money-making social platform helps the post-millennial generation find micro jobs. Based in London, the Pickle app has a peer-to-peer model that helps young people find ways to earn funds and use their skills and talents in a way that helps other people. Compatible with iOS and Android devices, the smartphone application connects those who need help with random tasks with one-off job seekers. Pickle specifically targets members of Generation Z -- or those born in the mid 1990s and early 2000s. As such, there is also a 'Dare' feature, where users can challenge each other to do dares with a goal of going viral and boosting their social media following.
The sharing economy can be seen at work in a variety of lifestyle industries, but this money-making social platform shows how Gen Z can be incorporated.
Why This Trend Is Growing
- Micro Job Opportunities
- Disruptive innovation opportunity: Creating platforms that connect those who need help with random tasks with job seekers.
- Peer-to-peer Model
- Disruptive innovation opportunity: Developing peer-to-peer platforms that facilitate the exchange of services and skills.
- Social Media Virality
- Disruptive innovation opportunity: Building social platforms that allow users to challenge each other with dares to boost their social media following.
Industries Being Reshaped
- Sharing Economy
- Disruptive innovation opportunity: Incorporating Generation Z into the sharing economy by providing them with opportunities to earn funds using their skills and talents.
- On-demand Services
- Disruptive innovation opportunity: Creating platforms that offer on-demand services for individuals who need help with random tasks.
- Social Media Influencer Marketing
- Disruptive innovation opportunity: Developing platforms that enable users to boost their social media following by engaging in viral challenges and dares.
