Money-Making Social Platform Pickle Combines Viral Dares & Micro Job Opportunities

 - Jun 21, 2017
References: wearepickle & springwise
This Gen Z-targeting money-making social platform helps the post-millennial generation find micro jobs. Based in London, the Pickle app has a peer-to-peer model that helps young people find ways to earn funds and use their skills and talents in a way that helps other people. Compatible with iOS and Android devices, the smartphone application connects those who need help with random tasks with one-off job seekers. Pickle specifically targets members of Generation Z -- or those born in the mid 1990s and early 2000s. As such, there is also a 'Dare' feature, where users can challenge each other to do dares with a goal of going viral and boosting their social media following.

The sharing economy can be seen at work in a variety of lifestyle industries, but this money-making social platform shows how Gen Z can be incorporated.