The Monaco Lexus LS600h is the Official Car of the Other Royal Wedding
Michael Hines — April 12, 2011 — Autos
References: autoblog
The Monaco Lexus LS600h has been created to celebrate Europe's other summertime royal wedding. The special-edition Lexus will be the official car of Prince Albert II of Monaco and his bride Miss Charlene Wittstock.
Lexus is no stranger to luxury rides created specifically for big-time sponsorships, but the Monaco Lexus LS600h is bound to be one of their most lavish of these vehicles ever created. The hybrid ride will be outfitted with a slew of extras, including flashing lights, the royal insignia and a special license plate reading "MC O1."
Lexus' sponsorship of the royal wedding is a shrewd move that is sure to pay dividends down the line. Monaco is a tiny, but wealthy country, and it will more than likely attract all the eyes of Europe come the royal wedding on July 2nd.
Lexus is no stranger to luxury rides created specifically for big-time sponsorships, but the Monaco Lexus LS600h is bound to be one of their most lavish of these vehicles ever created. The hybrid ride will be outfitted with a slew of extras, including flashing lights, the royal insignia and a special license plate reading "MC O1."
Lexus' sponsorship of the royal wedding is a shrewd move that is sure to pay dividends down the line. Monaco is a tiny, but wealthy country, and it will more than likely attract all the eyes of Europe come the royal wedding on July 2nd.
Trend Themes
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Luxury Sponsorship Vehicles — Opportunity for luxury car brands to create special-edition vehicles for high-profile sponsorships.
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Hybrid Royalty Rides — Disruptive innovation opportunity to design eco-friendly luxury cars for royal weddings and high-profile events.
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Shrewd Brand Partnerships — Potential for brands to strategically align with prestigious events and gain long-term benefits.
Industry Implications
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Automotive — Automakers can capitalize on designing and manufacturing luxury cars tailored for special occasions.
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Event Planning — Opportunity for event planners to offer eco-friendly vehicles as part of their high-end services for exclusive events.
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Marketing and Advertising — Branding agencies can help brands establish strategic partnerships with influential events and maximize exposure.
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