The Moleskines by Sable Yong are Endearing
Courtney Scharf — July 3, 2012 — Art & Design
References: etsy
These Moleskines by Sable Yong are cheeky, witty and beautiful.
Using the classic black notebook as a canvas, these books, sold on Etsy by Brooklyn-based online shop owner Sable Yong, are bound to get the attention of those looking for truly one-of-a-kind ways to store their innermost thoughts. The books, which are embellished in a truly minimalist way, have slightly satirical statements written on them, including, "Sad poems about unicorns and other stuff I never got for xmas." Meant to unsettle whoever catches a glimpse of the books, these are a good example of how a slight change to a classic product can really reinvigorate what the merchandise means to a consumer.
Sure to catch the eye of those who appreciate tongue-in-cheek humor, these notebooks are understated in the best way possible.
Using the classic black notebook as a canvas, these books, sold on Etsy by Brooklyn-based online shop owner Sable Yong, are bound to get the attention of those looking for truly one-of-a-kind ways to store their innermost thoughts. The books, which are embellished in a truly minimalist way, have slightly satirical statements written on them, including, "Sad poems about unicorns and other stuff I never got for xmas." Meant to unsettle whoever catches a glimpse of the books, these are a good example of how a slight change to a classic product can really reinvigorate what the merchandise means to a consumer.
Sure to catch the eye of those who appreciate tongue-in-cheek humor, these notebooks are understated in the best way possible.
Trend Themes
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Personalization of Stationery — The trend for personalized notebooks is growing as consumers want unique products, creating an opportunity for businesses to offer customized stationery.
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Minimalist Design — Minimalist notebook designs are becoming popular as consumers seek simplicity, offering an opportunity for companies to create products with a focus on subtlety rather than excess.
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Humorous Statements on Products — Adding cheeky, witty, or satirical statements to products is becoming a trend, providing a disruptive innovation opportunity for businesses to create unique and attention-grabbing merchandise.
Industry Implications
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Stationery — The stationery industry can capitalize on the trend of personalization, minimalism, and humor by offering customized, minimalist, and humorous notebooks.
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E-commerce — E-commerce businesses can make use of platforms like Etsy to offer unique and personalized products that cater to the growing demand for one-of-a-kind items.
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Gifts and Special Events — Gift and event planning industries can create unique and personalized gifts or favors using the trend for personalized, minimalist, and humorous stationery as inspiration.
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