In partnership with stop motion designer Rogier Wieland, the Moleskine 'A Year in Full Colour' video was created to celebrate the brand's new line of colorful notebooks.
The video uses 382 notebooks to create a whole world full of important task and lots of commuting. We go from a plane flying in the sky, entirely made up of purple notebooks, to a sketch of the airplane on the pages of one of the books, showing us how what gets put into these books actually translates into real-life activities. There are wake up times, business meetings, lunches with friends and different methods of transportation that are all time sensitive.
The Moleskine A Year in Full Colour video does a great job of showing how these books can become a vital part of our lives.
Key Themes Behind This Trend
- Colorful Notebooks
- Opportunity for innovative designs and customization options in the notebook industry.
- Stop Motion Videos
- Potential for storytelling and brand promotion through creative video content.
- Life-planning
- Growing demand for tools and resources that help individuals organize and plan their lives effectively.
Where This Applies
- Stationery
- Stationery companies can explore new designs and features for colorful notebooks.
- Advertising and Marketing
- Agencies can leverage stop motion videos to engage audiences and promote brands.
- Productivity and Personal Development
- Companies in this field can develop innovative life-planning tools and resources to cater to the growing market.
