Fenty Beauty is continuing to expand upon its portfolio of innovative foundation cosmetics with the all-new Pro Filt'r Hydrating Longwear Foundation, — a comfortable, long-lasting and moisturizing foundation that's suitable for normal to dry skin. While many people love the flawless look that a matte foundation can create, some skin types do not work well with those formulas. As such, Fenty Beauty set out to create a hydrating foundation to make it look as though "your skin just had a much-needed drink of water."
The skin-nourishing foundation formula is packed with beneficial ingredients like grapeseed oil and sodium hyaluronate. To top it off, the cruelty-free foundation collection is offered in an expansive 50-shade range that offers matches for very fair to deep skin tones.
Why This Trend Is Growing
- Hydrating Foundations
- Creating foundations that provide hydration and nourishing ingredients can disrupt the cosmetic industry by catering to consumers with dry skin types.
- Expanded Shade Ranges
- Expanding shade ranges like Fenty Beauty's 50 shades can create a competitive advantage for cosmetic companies by offering inclusivity and tapping into diverse markets.
- Skin-nourishing Cosmetics
- Developing cosmetics that incorporate beneficial ingredients like grapeseed oil and sodium hyaluronate can potentially disrupt the beauty industry by offering added skincare benefits.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies can disrupt the industry by developing hydrating foundations and expanding shade ranges to cater to diverse skin types and tones.
- Skincare
- The skincare industry can benefit from developing makeup that incorporates beneficial ingredients like grapeseed oil and sodium hyaluronate, tapping into the demand for multitasking products.
- Fashion
- Fashion and beauty companies can create a competitive advantage by offering inclusivity and catering to diverse consumer markets through expanded shade ranges and skin-nourishing cosmetics.
