Customer demand for a mask that could help with hydrating and repairing the skin led Drunk Elephant to create a new moisturizing balm. According to Drunk Elephant founder Tiffany Masterson, "I wanted to develop a hardworking, intensive repair treatment for when skin is extra-parched, stressed, or just needs a little extra love." While the F-Balm Electrolyte Waterfacial is comparable to the brand's T.L.C. Sukari Babyfacial, the new product boasts a more concentrated mix of ingredients and is meant to be used as the last step in one's skincare routine.
The F-Balm Electrolyte Waterfacial contains not only Vitamin F but also niacinamide, squalane, ceramides, omega fatty acids, antioxidants, prickly pear extract and sodium PCA, which was specifically included to "hold and maintain hydration levels in the skin."
Image Credit: Drunk Elephant
Key Themes Behind This Trend
- Moisturizing Balms for Skin Repair
- The demand for moisturizing balms that can repair and hydrate the skin is driving innovation in the beauty industry.
- Concentrated Ingredients in Skincare
- Skincare brands are developing products with a more concentrated mix of ingredients to deliver targeted results and address specific skin concerns.
- Last Step Skincare Routine Products
- There is a trend of creating skincare products that are meant to be used as the last step in one's skincare routine to provide a final boost of hydration and nourishment.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry has seen an increase in the demand for moisturizing balms and targeted skincare products with concentrated ingredients.
- Wellness and Self-care
- The wellness and self-care industry can leverage the trend of last step skincare routine products to offer holistic skincare solutions to consumers.
- Natural and Organic Products
- The trend of moisturizing balms and concentrated skincare products presents opportunities for the natural and organic products industry to develop clean, sustainable alternatives.
