Drunk Elephant's F-Balm Electrolyte Waterfacial Hydrates & Repairs
Laura McQuarrie — December 2, 2019 — Fashion
References: drunkelephant & allure
Customer demand for a mask that could help with hydrating and repairing the skin led Drunk Elephant to create a new moisturizing balm. According to Drunk Elephant founder Tiffany Masterson, "I wanted to develop a hardworking, intensive repair treatment for when skin is extra-parched, stressed, or just needs a little extra love." While the F-Balm Electrolyte Waterfacial is comparable to the brand's T.L.C. Sukari Babyfacial, the new product boasts a more concentrated mix of ingredients and is meant to be used as the last step in one's skincare routine.
The F-Balm Electrolyte Waterfacial contains not only Vitamin F but also niacinamide, squalane, ceramides, omega fatty acids, antioxidants, prickly pear extract and sodium PCA, which was specifically included to "hold and maintain hydration levels in the skin."
Image Credit: Drunk Elephant
The F-Balm Electrolyte Waterfacial contains not only Vitamin F but also niacinamide, squalane, ceramides, omega fatty acids, antioxidants, prickly pear extract and sodium PCA, which was specifically included to "hold and maintain hydration levels in the skin."
Image Credit: Drunk Elephant
Trend Themes
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Moisturizing Balms for Skin Repair — The demand for moisturizing balms that can repair and hydrate the skin is driving innovation in the beauty industry.
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Concentrated Ingredients in Skincare — Skincare brands are developing products with a more concentrated mix of ingredients to deliver targeted results and address specific skin concerns.
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Last Step Skincare Routine Products — There is a trend of creating skincare products that are meant to be used as the last step in one's skincare routine to provide a final boost of hydration and nourishment.
Industry Implications
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Beauty and Skincare — The beauty and skincare industry has seen an increase in the demand for moisturizing balms and targeted skincare products with concentrated ingredients.
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Wellness and Self-care — The wellness and self-care industry can leverage the trend of last step skincare routine products to offer holistic skincare solutions to consumers.
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Natural and Organic Products — The trend of moisturizing balms and concentrated skincare products presents opportunities for the natural and organic products industry to develop clean, sustainable alternatives.
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