Complexly Patterned Time-Tellers

The Moiree Clock by Jana Ferreira is Dizzyingly Abstract

The Moiree Clock may be mistaken for a psychedelic poster from the '60s. Nevertheless, the complex pattern of this creation does serve a higher function than simply decorating the wall. Although it doesn't seem to be the case at all, the Moiree Clock tells the time. The dizzying pattern is created in such a way that it isn't as abstract as it first appears.

Designed by Jana Ferreira, the Moiree Clock is inspired by the moiree effect, which is often achieved when two grids are overlaid at an angle or when they have slightly different mesh sizes. According to Ferreira, "The Moiree Clock promotes a reflection about time--its abstract and real dimension--and about existence--its infinity number of parts and the unicity of life."

Psychedelic Clocks
Designing clocks with abstract and complex patterns inspired by various art forms to elevate the design aesthetic.
Abstract Time-telling
Incorporating complex patterns and optical effects to traditionally mundane products to elevate their design and function.
Reflection-inducing Timepieces
Designing clocks that provoke introspection and stimulate thoughts about time, existence, and the human condition.

Who This Affects Most

Home Decor
Designing home accessories through art-inspired patterns elevates a home's aesthetic while offering functional benefits.
Retail
Introducing product lines of aesthetically pleasing home decor and timepieces with abstract designs and unique patterns.
Art and Design
Exploring the possibilities of optical effects and patterns in creating functional pieces that enhance the living environment.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 33%
Freshness 8%