Following the viral success of The Bagel Store's rainbow-colored bagels last fall, Moe's Doughs has now come up with its own colorful creation. With more consumers searching for Instagram-worthy food creations, this whimsical donut serves as the perfect way to rake in a few extra likes.
The new rainbow donut is the work of Greenpoint bakery Moe's Doughs. The colorful creation consists of a round donut made from rainbow-colored dough. When the customer bites into the sweet pastry, the inside reveals all the colors of the rainbow at once. For an even more delicious treat, the donut is available in a chocolate-coated version in addition to the original.
The donuts have already proven extremely popular among customers, selling out on their very first day in the store.
Key Themes Behind This Trend
- Rainbow Food Trend
- Innovative ways to infuse multiple colors in various food items can attract social media attention and make an impactful branding statement.
- Instagram-worthy Edible Creations
- A new category of edible creations that cater specifically to an audience looking for visually stunning, unique food items that appeal to millennials and younger demographics.
- Pastry Personalization
- Offering unique twists on classic pastries with inventive aesthetics could lead to a fresh market that caters to customers looking for something new and exciting.
Where This Applies
- Bakery
- Bakeries can capitalize on the rainbow food trend by creating eye-catching, colorful pastries and baked goods that are Instagram-friendly and visually appealing, appealing to younger, social media-savvy demographics.
- Food Manufacturing
- By leveraging modern food manufacturing techniques to create novel food items that feature bold colors and visual appeal, companies can appeal to younger customers on social media.
- Foodservice
- Restaurants and cafes can rebrand packaged foods or snacks as personalized, creative treats by adding toppings, colors, and providing other customizations, catapulting them to popularity among the social media crowd.
