Following the viral success of The Bagel Store's rainbow-colored bagels last fall, Moe's Doughs has now come up with its own colorful creation. With more consumers searching for Instagram-worthy food creations, this whimsical donut serves as the perfect way to rake in a few extra likes.
The new rainbow donut is the work of Greenpoint bakery Moe's Doughs. The colorful creation consists of a round donut made from rainbow-colored dough. When the customer bites into the sweet pastry, the inside reveals all the colors of the rainbow at once. For an even more delicious treat, the donut is available in a chocolate-coated version in addition to the original.
The donuts have already proven extremely popular among customers, selling out on their very first day in the store.