London-based company RHMB's modern wooden furniture boasts a sleek and elegant exterior that allows it to comfortably insert itself in most design-driven interior spaces. However, the materials of each piece have a curious and unique origin. Founder Robert Brain reminisces about his former years and climbing trees in East London and bases RHMB's material sourcing on childhood-like wonder and sustainability principles.
The natural material for the pieces is taken from downed trees in parks and on streets. Thus, Robert Brain "forges a connection between the product and where it is produced." The unique modern wooden furniture collection by RHMB includes a coffee table, a side table and a sideboard. The pieces boast texture and personality, as Robert Brain allows for the grain of the wood to show through.
What's Driving This Trend
- Sustainable Design
- RHMB's use of recycled materials creates an opportunity for more sustainable and eco-conscious furniture design.
- Local Sourcing
- RHMB's use of downed trees from local parks and streets highlights an opportunity for local sourcing of materials.
- Textured Finishes
- RHMB's allowance for wood grain to show through creates an opportunity for unique and textured finishes in modern furniture design.
Who This Affects Most
- Furniture Manufacturing
- RHMB's use of sustainable materials and unique design creates an opportunity for disruptive innovation in the furniture manufacturing industry.
- Sustainable Living
- RHMB's eco-conscious practices create an opportunity for disruption in the sustainable living industry.
- Interior Design
- RHMB's modern wooden furniture design creates an opportunity for disruptive innovation in the interior design industry, especially for those seeking sustainable and eco-conscious options.
