Modern Guitar Collections

Gibson Debuts the Les Paul Modern Lite and Les Paul Modern Figured

Gibson, a brand at the forefront of instrument innovation has debuted two new models in its acclaimed Modern Collection. Available worldwide on Gibson.com, the Les Paul Modern Lite, and Les Paul Modern Figured boast contemporary features that make them comfortable and easy to transport. The modern guitars are lightweight, with ergonomic contouring, and a slimmer-than-usual neck profile.

The Les Paul Modern Lite boasts a slimmed-down all-mahogany body in vibrant satin finishes, catering to younger players. The Les Paul Modern Figured, on the other hand, offers a timeless Les Paul tone with thoughtful quality-of-life upgrades, including Burstbucker Pro pickups and versatile wiring. Both models showcase Gibson's commitment to craftsmanship and innovation, ensuring that they appeal to a wide range of players.

Image Credit: Gibson

Contemporary Features
The Les Paul Modern Lite and Les Paul Modern Figured boast contemporary features that make them comfortable and easy to transport.
Lightweight Design
The modern guitars are lightweight, with ergonomic contouring, and a slimmer-than-usual neck profile.
Quality-of-life Upgrades
The Les Paul Modern Figured offers a timeless Les Paul tone with thoughtful quality-of-life upgrades, including Burstbucker Pro pickups and versatile wiring.

Who This Affects Most

Musical Instruments
The modern guitar collections by Gibson demonstrate contemporary features and lightweight design, catering to the needs of guitar players.
Craftsmanship
Gibson's commitment to craftsmanship and innovation is showcased in their modern guitar collections, attracting a wide range of players.
Youth Market
The Les Paul Modern Lite with its slimmed-down all-mahogany body in vibrant satin finishes targets younger players, opening up potential opportunities in the youth market.
SCORE
7.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 100%
Freshness 21%