It's never too early to start one's love of cars, and Tesla is capitalizing on this with its new Model S for kids -- designed in partnership with Radio Flyer. Much like the adult version, the mini Tesla comes fully loaded, with working headlights, a front trunk, and a sound system.
Meant for ages 3-8, there are plenty of customizable features to select from like battery power, color, wheel rims, custom license plates and parking signs. In fact, this mini vehicle has been sold out for the past two months in both the US and in Canada. Much like the adult version, the Tesla Model S for kids has quite the price tag, $499 in the US and $563.05 in Canada (shipping and customs fees).
The mini-Tesla has a top cruising speed of 6mph, although parents can alter the settings to reduce it to 3 mph. The mini car also boasts the use of Lithium Ion Batteries and can be upgraded to the premium battery for 50% more playtime for an extra $50.
Why This Trend Is Growing
- Customizable Ride-on Cars
- There is a growing trend in the market for customizable ride-on cars, offering young car fans the opportunity to personalize their mini vehicles.
- Electric Cars for Kids
- The rise of electric cars for kids presents disruptive innovation opportunities within the toy industry, catering to the demand of environmentally-conscious parents.
- Parent-controlled Speed Settings
- The introduction of parent-controlled speed settings in mini electric cars allows for a safer driving experience and provides parents with greater control over their child's playtime.
Industries Being Reshaped
- Toy Industry
- The customizable ride-on cars trend presents a disruptive innovation opportunity for toy manufacturers to create personalized and unique products for young car enthusiasts.
- Automotive Industry
- The emergence of electric cars for kids opens up potential disruptive innovation opportunities for automotive companies to create scaled-down versions of their vehicles, promoting brand awareness and loyalty from a young age.
- Battery Technology Industry
- The demand for mini electric cars with extended playtime through premium battery options creates an opportunity for battery technology companies to develop more efficient and long-lasting lithium-ion batteries specifically designed for small-scale vehicles.
