With The Hunger Games: Mockingjay - Part 2 set to release in cinemas soon, IMAX released a newly designed poster for the film that features an aesthetic inspired by the propaganda put out against the Capitol by the rebellion headed up by Katniss Everdeen. The poster features a monochromatic collage design along with several hidden messages for fans of the films and books to be on the look out for.
The elegant poster features a black and white aesthetic complete with an image of Everdeen surrounded by powerful symbols from the story including white roses, guards, mocking jays and the subtle use of striking red color accents. Fans of the series will pick up on the meaning of the illustrations such as the white roses symbolizing the enemy, President Snow.
What's Driving This Trend
- Elevated Propaganda Aesthetics
- Opportunity for creating visually striking marketing materials inspired by propaganda design.
- Hidden Message Marketing
- Opportunity to engage fans by incorporating hidden messages in marketing materials.
- Monochromatic Collage Design
- Opportunity to utilize monochromatic collage design for visual impact in marketing campaigns.
Who This Affects Most
- Film and Entertainment
- Opportunity to create captivating promotional materials in the film industry using elevated propaganda aesthetics.
- Publishing and Entertainment Merchandise
- Opportunity to engage fans through hidden message marketing in the publishing and entertainment merchandise industries.
- Advertising and Marketing
- Opportunity to incorporate monochromatic collage design in advertising and marketing campaigns for visual appeal.
