Aman has introduced a Mobility and Recovery Program, which was developed in collaboration with Novak Djokovic. This service offering is available across five of the brand's iconic sanctuaries.
The Mobility and Recovery Program is a comprehensive three-night holistic retreat. In addition to the personalized consultations, Pilates or conditioning sessions, hydrotherapy, and therapeutic spa treatments such as massage and acupuncture, the experience also incorporates breathwork, on-court tennis training with a professional coach, manual stretching, and thermal experiences including Aman's signature Banya ritual.
With the involvement of Novak Djokovic in the development of this curated wellness offering, guests can rest assured that they are gaining access to the techniques and rituals that have shaped one of the world's greatest athletes.
Image Credit: Aman
What's Driving This Trend
- Athlete-backed Wellness Programs
- Celebrity athlete co-creation introduces credibility-driven treatment protocols that can shift consumer preference toward branded, performance-oriented wellness packages.
- Holistic Sports Recovery Retreats
- Combining multi-day immersive modalities like hydrotherapy, breathwork, on-court training and thermal rituals presents a model that blurs luxury hospitality and clinical recovery services.
- Integrated Performance Therapies
- The fusion of manual therapies, conditioning, and traditional spa treatments creates opportunities for standardized, cross-disciplinary recovery protocols tailored to athletic and consumer markets.
Who This Affects Most
- Luxury Hospitality
- High-end hotels can evolve into specialized performance sanctuaries offering premium, athlete-endorsed programming that differentiates guest experiences and revenue streams.
- Sports Medicine and Rehabilitation
- Clinical providers and rehab centers stand to incorporate experiential retreat formats and wellness practices to expand patient pathways beyond conventional outpatient care.
- Wellness Tourism
- Destination-focused wellness offerings tied to elite athletic rituals can redefine travel demand by attracting performance-minded visitors seeking authentic recovery experiences.
