Bangkok's Kasetsart University (KU) has installed the country's first mobile phone lane specifically designed for pedestrians that can't bear to put down their smartphone. The initiative was proposed by students and has been installed as a 500-meter-long two-lane footpath with separate lanes for phone users and non-users.
The lane is sponsored by Toyota Thailand and was implemented on a trial basis for the month of November 2015. Students conceived of the plan as a means to avoiding other students in the habit of walking slowly because they are enthralled in their smartphones.
The initiative is sure to be successful during rush hour, when students have most complained about being late for class due to those walking slowly while using their phones.
The clever campaign is an ideal way for Toyota Thailand to insert themselves naturally into the student experience.