Bacardi's new ad creates a fictional mobile house party that is constantly on the move, and seemingly being followed by everyone imaginable. Despite being logistically impossible, Bacardi will offer the next best thing -- a house party tour -- starting in Philadelphia on Halloween.
The ad depicts a group of friends that turn a house relocation into raucous non-stop party that features a DJ and bathtub full of Bacardi. The ad embraces the unbelievability of the mobile house party and positions its brand as a representation of a good time. Rather than upscaling its product to be featured in luxurious clubs, Bacardi's newest campaign instead appeals to the everyday person, frat boy or party animal. The idea behind BBDO NY's first ad for the liquor company is that "there's nothing in the way" of a good party.
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