During a time when bars and dine-in restaurants needed to remain closed, many businesses simply went the route of offering online experiences but now venues are looking at different ways to operate in person—as seen with Patrón and its mobile bar. Patrón partnered with Ned's Club to create a mobile bar that will deliver Picante de la Casa cocktails to members in London. While bars and pubs remain temporarily closed, the 1920s-style van offers a novel experience with a Picante delivery service.
For a limited time this summer, members will be able to order a classic Picante de la Casa or a non-alcoholic alternative and enjoy a theatrical experience right outside of their own homes that observes safe social distancing.
What Makes This Trend Stand Out
- Mobile Bar Services
- Creating unique and novel bar experiences by offering specially designed services through mobile bars for customers to enjoy drinks and cocktails at home or in safe social distancing settings.
- Delivery-based Experiences
- Providing innovative delivery-based experiences that offer guests an opportunity to enjoy the company's offerings in safe social distancing settings through products and services delivered right to their doorsteps.
- Contactless Services
- Developing innovative contactless services in the bar and restaurant industry that bring the best of the establishment's offerings closer to customers without any physical contact.
Sectors Adopting This
- Hospitality and Tourism
- Offering creative mobile and delivery-based solutions that can help revive the hospitality industry and bring back tourism to the region.
- Alcohol Beverage Industry
- Providing new and innovative ways for customers to enjoy a variety of drinks in a safe and comfortable environment, such as through mobile bars and delivery-based experiences.
- Event Services
- Bringing creative and disruptive innovation to event services by offering unique and memorable experiences through mobile bars and contactless services that can be customized for any special occasion.
