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Pastel Candy-Covered Cakes

This Tiered M&M Cake Recipe Will Use Up All Your Halloween Candy

— October 30, 2016 — Lifestyle
Here just in time for Halloween, this homemade M&M cake is beautifully decorated in what is probably hundreds of candies. Available from Babble, the recipe is technically for a wedding, but you could easily use it for other events or as a way to quickly use up all the M&Ms you accumulate trick or treating this year.

While this particular M&M cake uses a variety of pastel colors in warm shades in an almost ombre arrangement, you could easily customize yours depending on the hues you have on hand or to be more festive and seasonally appropriate. For example, you could focus on brown and orange shades to celebrate the spookiest holiday of the year.
Trend Themes
1. Customized Desserts - Opportunity for bakeries and dessert shops to offer customized cakes and pastries to cater to individual preferences.
2. Candy-based Decorations - Innovation potential for event planners and party suppliers to explore creative ways of incorporating colorful candy decorations into themed events.
3. Upcycling Halloween Candy - Potential for food manufacturers and confectionery companies to develop recipes and products that utilize leftover Halloween candy in unique and delicious ways.
Industry Implications
1. Bakery - Disruptive innovation opportunity for bakeries to experiment with unique candy-covered cake designs to attract more customers and offer visually appealing desserts.
2. Event Planning - Opportunity for event planners to create visually stunning and playful events by incorporating candy-based decorations, enhancing the overall experience for attendees.
3. Food Manufacturing - Innovation potential for food manufacturers to develop new confectionery products that effectively repurpose excess Halloween candy, reducing waste and offering consumers new taste experiences.
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