The LoveRaw M:lk Choc Bars have been unveiled by the brand as a new range of vegan chocolate options that help to address the increasing demand for dairy-free confection options. The bars come in three flavor options including Salted Caramel, Just Chocolate and Peanut Butter Filled, which are all 100% vegan, free from artificial ingredients and made with no palm oil in the mix. The bars are formulated to taste like traditional chocolate to make them applicable for consumers who practice a vegan lifestyle as well as others who are simply looking to try out dairy-free products.
Non-Executive Director Juliet Barratt spoke on the LoveRaw M:lk Choc Bars saying, "A growing percentage of consumers are looking for vegan alternatives to their usual confectionery purchases. When a vegan chocolate bar actually tastes like chocolate it is likely to sell incredibly well within this growing market. I am, therefore, very excited for the launch of the new LoveRaw M:lk Choc Bar range and, aside from beating Cadbury to it, believe it will be well-received by both retailers and consumers alike.”