The LoveRaw M:lk Choc Bars Come in Three Flavor Options
Michael Hemsworth — April 10, 2020 — Marketing
References: eatloveraw & foodbev
The LoveRaw M:lk Choc Bars have been unveiled by the brand as a new range of vegan chocolate options that help to address the increasing demand for dairy-free confection options. The bars come in three flavor options including Salted Caramel, Just Chocolate and Peanut Butter Filled, which are all 100% vegan, free from artificial ingredients and made with no palm oil in the mix. The bars are formulated to taste like traditional chocolate to make them applicable for consumers who practice a vegan lifestyle as well as others who are simply looking to try out dairy-free products.
Non-Executive Director Juliet Barratt spoke on the LoveRaw M:lk Choc Bars saying, "A growing percentage of consumers are looking for vegan alternatives to their usual confectionery purchases. When a vegan chocolate bar actually tastes like chocolate it is likely to sell incredibly well within this growing market. I am, therefore, very excited for the launch of the new LoveRaw M:lk Choc Bar range and, aside from beating Cadbury to it, believe it will be well-received by both retailers and consumers alike.”
Non-Executive Director Juliet Barratt spoke on the LoveRaw M:lk Choc Bars saying, "A growing percentage of consumers are looking for vegan alternatives to their usual confectionery purchases. When a vegan chocolate bar actually tastes like chocolate it is likely to sell incredibly well within this growing market. I am, therefore, very excited for the launch of the new LoveRaw M:lk Choc Bar range and, aside from beating Cadbury to it, believe it will be well-received by both retailers and consumers alike.”
Trend Themes
1. Increasing Demand for Vegan Chocolates - Opportunity to create new delicious and 100% vegan chocolate flavors with natural ingredients
2. Growing Market of Dairy-free Products - Chance to innovate and develop dairy-free alternatives for various food products and desserts
3. Eliminating Artificial Ingredients in Food Products - Potential to develop and introduce food products with no artificial ingredients and healthier alternatives
Industry Implications
1. Vegan Food Industry - Innovation opportunity in developing vegan chocolate bars and other plant-based food options for the increasing vegan market
2. Dairy-free Industry - Opportunity to create new dairy-free food products, such as chocolates, milk, cream, and cheese, for consumers with lactose intolerance or those who wish to eliminate it from their diet
3. Natural & Organic Food Industry - Scope for introducing food products with no artificial ingredients and made from natural and organic sources.
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