The Kopparberg Mixed Fruit Tropical cider is a decidedly fruity new option from the brand that will provide consumers with a summery refreshment to enjoy in the warm weather. The cider features a blend of pineapple, passionfruit and mango flavors, which give it an unexpected twist in the face of other varieties on the market. The new flavor will be priced at £2.05 per 500ml bottle or £5 for a four-pack of 330ml cans.
Head of Marketing at Kopparberg Rob Salvesen explained the new Kopparberg Mixed Fruit Tropical cider further saying, "This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.”
Key Themes Behind This Trend
- Tropical Fruit Flavored Ciders
- The popularity of tropical flavors in alcoholic beverages presents an opportunity for new and unique cider flavors.
- Limited-edition Packaging
- By offering limited-edition packaging for their seasonal products, companies can create excitement and a sense of exclusivity around their brand.
- Surge in Demand for Fruit Flavored Alcoholic Beverages
- The increasing consumer interest in fruit flavors for alcoholic drinks creates the opportunity for companies to expand their product lines to include new and unique fruit combinations.
Where This Applies
- Alcoholic Beverage
- The Alcoholic beverage industry can benefit from creating new and unique combinations of fruit flavored ciders to cater to the growing trend of fruity alcoholic drinks.
- Packaging
- The Packaging industry can partner with companies to create limited-edition packaging designs to generate excitement and exclusivity around seasonal products.
- Food and Beverage
- The Food and Beverage industry can benefit from incorporating tropical fruit flavors into their products to cater to the growing demand for fruity flavors in alcoholic beverages.
