After tapping Hailey Bieber and Lee Yoo-mi for their Spring/Summer 2022 collection, Miu Miu has added Euphoria actress Sydney Sweeney to its campaign list.
Sweeney is pictured spotlighting the Miu Miu ‘Wander’ handbag in a series of photos by Tyrone Lebon. Styling is handled by Lotta Volkova, which sees Sweeney in a bedazzled pastel blue set. The outfit is styled with the ‘Wander’ bag, which features Matelassé fabric all over its expanse. The bag includes a detachable mini pouch with a press-stud closure and lobster clasp. Sweeney also wears some of the recent runway looks from the fashion house in the campaign.
More visuals are available on Miu Miu’s website, along with the multi-shade ‘Wander’ handbag.
Image Credit: Miu Miu
What's Driving This Trend
- Celebrity-endorsed Luxury Fashion
- The trend of partnering with celebrities for fashion campaigns for luxury brands.
- Product Collaborations
- Partnering with celebrities to design or endorse products can help with product differentiation and awareness.
- Matelassé Fabric Trend
- The trend of Matelassé fabric in luxury fashion accessories offers unique texture and detail for design innovation.
Who This Affects Most
- Luxury Fashion
- Luxury fashion brands can partner with celebrities for product collaborations and campaigns to increase the brand's appeal.
- Entertainment
- Celebrities can leverage their brand and reach to partner with luxury fashion brands for increased exposure and to establish themselves as style icons.
- Textile Industry
- The trend of Matelassé fabric in luxury fashion accessories offers opportunities for textile companies to innovate and create unique textures and designs.
