Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Mitsubishi Print Ad Depicts the Adventure in Driving the Savana

 - May 1, 2013
References: facebook & adsoftheworld
This Mitsubishi print ad by 9mm Propaganda metaphorically explains what taking the L200 Triton Savana out for a ride is like. It suggests that its like taking out a tamed beast and you can expect nothing short of an adventure. It’s definitely nothing like taking your small dog around the block.

This Mitsubishi print ad has established its message quite effectively with simple imagery that tells the story for the target market. It really appeals to the adventurous types, especially those outside of urban environments. The only wording used is that of the Mitsubishi logo and model of the car. The use of a lion is appropriate here as the vehicle is modeled as a safari type vehicle.