Starting November 1st, Mitsubishi is offering U.S. customers the chance to test drive a new Mitsubishi Outlander Sport from their computers with the Mitsubishi Live Drive program. This innovative program lets users have complete control over the car from the comfort of their own homes.
While the Mitsubishi Live Drive won't let users take their cars onto the streets, this kick-ass concept will still undoubtedly create an incredibly unique experience.
Implications - Mitsubishi deserves credit for this level of innovation. There has never been a marketing campaign like this. I'm not sure how it'll work out, but I'm curious to give it a go. Mission accomplished, Mitsubishi. Misson accomplished.
Test Drive Advergames
Virtual Tattoo Test Drives
Virtual Test Drives
Test Drive Your Marriage
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.