No everybody works out for the same reason, so it would be a mistake to market a fitness center to a single group if the institute is interested in an even demographic. To cover three bases, these Mister Iron Gym ads all appeal to different types.
Firstly, the viewer is presented with an antique marble statue of Aphrodite, embodying the classical and timeless image of beauty. This print is directed at prospective female clients. The second features a photo of a tank and suggests the idea of power and strength that could be targeted towards men and women alike. The last of the Mister Iron Gym ads by the JAM advertising agency pictures a solid excavated rock, communicating a Herculean muscularity.
Symbolic Fitness PSAs
More Stats +/-
Incapacitating Accessory Campaigns
Punched Remedy Advertising
Georgian Musician Marketing
Motorist Mugshot Marketing
Undesirable Conveyance Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
These Mister Iron Gym Ads Project Three Athletic Aspirations
- By: Amelia RoblinSep 5, 2011