No everybody works out for the same reason, so it would be a mistake to market a fitness center to a single group if the institute is interested in an even demographic. To cover three bases, these Mister Iron Gym ads all appeal to different types.
Firstly, the viewer is presented with an antique marble statue of Aphrodite, embodying the classical and timeless image of beauty. This print is directed at prospective female clients. The second features a photo of a tank and suggests the idea of power and strength that could be targeted towards men and women alike. The last of the Mister Iron Gym ads by the JAM advertising agency pictures a solid excavated rock, communicating a Herculean muscularity.
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