No everybody works out for the same reason, so it would be a mistake to market a fitness center to a single group if the institute is interested in an even demographic. To cover three bases, these Mister Iron Gym ads all appeal to different types.
Firstly, the viewer is presented with an antique marble statue of Aphrodite, embodying the classical and timeless image of beauty. This print is directed at prospective female clients. The second features a photo of a tank and suggests the idea of power and strength that could be targeted towards men and women alike. The last of the Mister Iron Gym ads by the JAM advertising agency pictures a solid excavated rock, communicating a Herculean muscularity.
Key Themes Behind This Trend
- Diverse Targeting
- Opportunity for fitness centers to cater to different types of clients by using targeted advertisements.
- Embodying Beauty
- Potential for fitness centers to appeal to female clients by promoting the ideal of classical beauty.
- Power and Strength
- Opportunity for fitness centers to attract both male and female clients by highlighting the concept of power and strength.
Where This Applies
- Fitness Centers
- Fitness centers can benefit from implementing diverse targeting strategies to attract a wider range of clients.
- Advertising Agencies
- Advertising agencies can leverage the concept of embodying beauty and power to create impactful campaigns for fitness centers.
- Athletic Apparel
- Athletic apparel brands can capitalize on the trend of diverse targeting and promote their products to different customer segments.
