The Missoni SS14 ad campaign is a juxtaposition between beautiful natural scenery and bold fashion prints. Not to mention large geometric props. Adding to the contrast between the landscape and the stylish designs, these props interact with the model in a multitude of ways. Whether she's toting them around or lounging in front of them, they add a distinct touch to the Missoni SS14 ad campaign.
Starring supermodel Christy Turlington, the Missoni SS14 ad campaign was shot by Dutch photographer Viviane Sassen. The ageless beauty is captured in Tenerife, of the Canary Islands. Clad in flowing dresses and curve-hugging skirts, she strikes fierce poses in the heat of the sun. Of course, she shines brighter thanks to the vibrant colors that the outfits are embellished with.
Why This Trend Is Growing
- Natural Scenery and Fashion Prints
- Disruptive innovation opportunity: Create ad campaigns that blend natural landscapes with bold fashion prints to create visually striking images.
- Geometric Props in Fashion Ads
- Disruptive innovation opportunity: Integrate large geometric props into fashion campaigns to add a distinct touch and create visual contrast.
- Fashion in Unconventional Locations
- Disruptive innovation opportunity: Shoot fashion campaigns in non-traditional locations, like the Canary Islands, to create unique and attention-grabbing visuals.
Industries Being Reshaped
- Fashion Advertising
- Disruptive innovation opportunity: Explore new ways to showcase fashion and garments through innovative advertising campaigns.
- Photography
- Disruptive innovation opportunity: Experiment with unconventional settings and props to create visually captivating photographs.
- Fashion and Design
- Disruptive innovation opportunity: Incorporate bold and vibrant prints into fashion designs to create eye-catching garments.
