Mission Impossible Promotion requires the Bomb Squad
More Stats +/-
Autonomous Oceanic Drones
Charitable Children's Easter Collections
Egg-Themed Skincare Sets
Automaker Car-Sharing Services
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mission Impossible Promotion Requires The Bomb Squad
In Santa Clarita, Calif. the LA Times and Paramount Pictures placed digital music devices that played the "Mission Impossible" theme song in 4 500 news boxes to promote the movie. When someone opened the box the music would start to play. But, someone saw the red plastic box with protruding wires that had fallen onto the stack of newspapers and naturally they called authorities. The Sheriff's officials said they "rendered" the news box just in case it did contain a bomb. Well it looks like the message did actually self-destruct.