The Mishka Fall 2010 lookbook features boys hanging out in some great fashion. The spread's looks are very playful, with one model holding up a rubber eyeball to match his jacket.
The fashion is so well represented in this series. With models that look incredibly cool and in their natural element, it makes the pieces look wearable and easily wanted. The Mishka Fall 2010 lookbook successfully brands the line as street-ready.
Implications - My favorite part of lookbooks like this Mishka Fall 2010 one is the fact that most of the models and the clothes look just like the type of outfits you see on skaters, streetwear enthusiasts and sneakerheads in any major metropolitan city. Your company is doing something right when the ads look like your target audience. Bravo, Mishka. Bravo.