Lomography’s New Lenses are Compatible With Sony, Nikon and Canon Models
Daniel Johnson — May 24, 2019 — Tech
References: shop.lomography & engadget
Lomography is releasing a range of mirrorless camera lenses, titled the 'Pretzval 55mm f/1.7 MK II Art Lens.' The lens will be compatible with several popular camera models including the Sony E, Nikon Z, and the Canon RF and will work for those shooting video.
Lenses are available in both brass and aluminum finishes, featuring dual controls and an eight-bladed aperture. Lomography's Petzval 55mm f/1.7 MK II Art Lens is the latest version based on its 2013 model. The brand created the 2013 lens based on a 1800s lens and has been improving on the design ever since. The brass version will be available in August and have a price point of $499 USD. The aluminum version will be available in July and will have a price point of $399 USD.
Lenses are available in both brass and aluminum finishes, featuring dual controls and an eight-bladed aperture. Lomography's Petzval 55mm f/1.7 MK II Art Lens is the latest version based on its 2013 model. The brand created the 2013 lens based on a 1800s lens and has been improving on the design ever since. The brass version will be available in August and have a price point of $499 USD. The aluminum version will be available in July and will have a price point of $399 USD.
Trend Themes
1. Mirrorless Camera Lenses - The release of Lomography's Pretzval 55mm f/1.7 MK II Art Lens highlights the growing trend of mirrorless camera lenses and their compatibility with multiple camera models.
2. Video Shooting - The compatibility of Lomography's lens with popular camera models for shooting video indicates a trend of increased demand for lenses capable of producing high-quality video content.
3. Retro-inspired Design - Lomography's Petzval lens series, based on a 1800s lens design, shows a trend of incorporating retro-inspired designs in camera lenses.
Industry Implications
1. Photography - The release of Lomography's mirrorless camera lenses showcases a disruptive innovation opportunity in the photography industry, catering to the demand for more versatile and compatible lenses.
2. Consumer Electronics - The increasing popularity of mirrorless camera lenses and their compatibility with popular camera models presents a disruptive innovation opportunity in the consumer electronics industry for manufacturers to develop and market innovative lens products.
3. Film and Video Production - The compatibility of Lomography's lens with multiple camera models for shooting video offers a disruptive innovation opportunity in the film and video production industry, enabling filmmakers to achieve high-quality visuals with different camera setups.
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