Starbucks Unveils its New Mirror Glitter Gold Cold Cup
Grace Mahas — September 27, 2019 — Art & Design
References: stories.starbucks & bustle
With fall just around the corner, beloved coffee chain Starbucks recently unveiled its limited-edition holiday cup lineup that includes the new Mirror Glitter Gold Cold Cup. This avant-garde tumbler fuses form and function by giving consumers a multi-functional reusable cup in an eye-catching and dynamic aesthetic.
The limited-edition Mirror Glitter Gold Cold Cup is the perfect holiday tumbler and has a frosty-looking exterior on a base of mirrored gold. Its whimsical design is great for bringing hot or cold beverages to the office, gym, or class and holds 24 ounces of liquid. The timeless tumbler is a great stocking stuffer and consumers can purchase it at select Starbucks locations or online for $18.95 USD.
The limited-edition Mirror Glitter Gold Cold Cup is the perfect holiday tumbler and has a frosty-looking exterior on a base of mirrored gold. Its whimsical design is great for bringing hot or cold beverages to the office, gym, or class and holds 24 ounces of liquid. The timeless tumbler is a great stocking stuffer and consumers can purchase it at select Starbucks locations or online for $18.95 USD.
Trend Themes
1. Limited-edition Holiday Cups - Starbucks' release of limited-edition holiday cups presents an opportunity for other coffee chains to create their own unique and festive drinkware for the holiday season.
2. Avant-garde Tumblers - The introduction of the Mirror Glitter Gold Cold Cup showcases the potential for innovative and visually striking tumblers that can help beverage companies differentiate themselves in the market.
3. Multi-functional Reusable Cups - With the emphasis on sustainability and reducing waste, the integration of functionality, style, and eco-consciousness in reusable cups like the Mirror Glitter Gold Cold Cup provides an opportunity for companies to tap into the growing demand for eco-friendly products.
Industry Implications
1. Coffee Chains - Coffee chains can leverage the trend of limited-edition holiday cups to drive customer engagement and increase sales, by offering their own unique and festive drinkware during the holiday season.
2. Beverage Retail - The demand for avant-garde tumblers presents an opportunity for beverage retailers to collaborate with designers and create distinctive, eye-catching drinkware that attracts customers and boosts brand perception.
3. Eco-friendly Products - The rise of multi-functional reusable cups like the Mirror Glitter Gold Cold Cup aligns with the growing consumer interest in eco-friendly products, allowing companies in various industries to offer sustainable alternatives and tap into this market segment.
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