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Minute Maid Has Been Redesigned for a More Modern Aesthetic

 - Jul 27, 2017
References: designweek & designtaxi
The Minute Maid brand is owned by Coca Cola, and is one of the most recognized juice brands on the market – and it was recently rebranded for a more modern look.

The brand's new aesthetic is still familiar, but has a more updated feel. The process by which Coca Cola and Taxi studio reformed Minute Maid's brand identity included splitting the products into four categories – essentials, refresh, nutri and delight. The boxes and bottles in the updated design feature black backgrounds, and are color-coded based on the category they fall into.

The brand also updated its logo, using a more modern font but ensuring that it is still recognizable to consumers who purchase these juices.