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Freaky Shoe Masks

Minna Parikka Transfers Love of Footwear to Her Face

— September 17, 2009 — Fashion
Have you ever loved something so much you wanted to make a mask out of it? I’ll let that question percolate while I tell you about Minna Parikka’s shoe fetish masks.

The Finnish shoe designer, who started designing footwear at the age of fifteen, loves shoes more than anything else, which is quite obvious in her attempt to wear shoes on a body part other than her feet. While Minna Parikka now directs a small brand of exclusive footwear, she has also presented an interesting collection of shoe fetish masks.

Some of the shoe fetish masks, complete with tongues hanging out, are a bit odd, while others take on animal-like qualities, my favorite of which is the studded patent black style (see gallery)--which looks like what Catwoman might wear for a night on the town.
Trend Themes
1. Shoe Fetish Masks - Opportunities for fashion retailers to expand into unique accessory lines, creating new markets for consumers looking for alternative ways to express their identity.
2. Body Part Masks - Emerging trend in fashion and design, with potential for disruption in the beauty industry as customizable, wearable masks become the new normal.
3. Alternative Fashion - Growing interest in fashion subcultures and unconventional design, creating opportunities for indie designers to enter the market and cater to niche audiences.
Industry Implications
1. Fashion Retail - Innovative accessory lines could revitalize the fashion retail industry, where sales have been declining in recent years.
2. Beauty and Cosmetic Industry - Demand for customizable body part masks could disrupt traditional beauty and cosmetic products, leading to a shift towards personalized, wearable solutions.
3. Independent Fashion Design - Alternative fashion subcultures are on the rise, providing opportunities for indie designers to enter the market with niche products, such as wearable shoe masks.
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