Snap-On Shoe Heels

'Mime Et Moi!' Created a Shoe That Offers Five Looks in One

German shoe retailer Mime et Moi invented a unique shoe for women that offers tons of versatility and the chance to clean up closet space. The shoe Mime et moi Twist Model N°1 Black&Nude includes a simple bow detail on the front and a back that can be transformed with five different heel styles and heights.

The shoe can be drastically changed from a sleek stiletto to a slight block heel like a sandal, with patterns and colors that include animal prints, solid black colorways. Since the heels are relatively small, they can easily be carried around in one's handbag for a quick change as needed.

Mime et Moi! initially got its start on Kickstarter, where it began crowdfunding for a shoe with five different heel heights, an idea that was instantly a hit with women across the world.

Versatile Shoe Design
There is a market for shoes that offer multiple styles and heights, providing versatility and convenience for consumers.
Compact and Portable Heel Options
Creating small-sized heel options that can fit in a handbag allows for easy customization on-the-go, opening up opportunities for compact accessory innovations.
Crowdfunding Fashion Products
Crowdfunding platforms like Kickstarter present a successful avenue for launching unique fashion products that resonate with consumers worldwide, paving the way for disruptive fashion innovation.

Who This Affects Most

Footwear
The shoe industry can explore new designs that offer interchangeable heels, providing customers with versatility and style options.
Fashion Accessories
The fashion accessory industry can develop compact and portable heel options as customizable accessories, allowing consumers to change their shoe style on-the-go.
Crowdfunding Platforms
Crowdfunding platforms can tap into the fashion industry to showcase innovative products like interchangeable heel shoes, creating opportunities for unique fashion projects.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 88%
Freshness 8%