Remember milliondollarhompegae.com? Companies purchased a number of pixels to display their ads on the website and the inventor made over a million. This is the same concept, but this time the medium is a building. The idea was developed by the Sandberg Institute and the location is a building in an economic business area of Amsterdam to obtain maximum exposure.
Implications - Although the Web is now the place to advertise for companies, they haven't forgotten about billboards. The fact is, not everyone stays on the computer, so when it comes to reaching the consumer when they're out of the home, the employment of traditional methods remains dominant. But companies can combine the best of both worlds by incorporating QR codes on print ads or creating an interactive viral marketing campaign that stretches beyond the Web. It'll reach consumers on a local and worldwide basis, which is a win-win situation for any company.