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Million Dollar Building

Artvertising

— July 1, 2006 — Marketing
Remember milliondollarhompegae.com? Companies purchased a number of pixels to display their ads on the website and the inventor made over a million. This is the same concept, but this time the medium is a building. The idea was developed by the Sandberg Institute and the location is a building in an economic business area of Amsterdam to obtain maximum exposure.

Implications - Although the Web is now the place to advertise for companies, they haven't forgotten about billboards. The fact is, not everyone stays on the computer, so when it comes to reaching the consumer when they're out of the home, the employment of traditional methods remains dominant. But companies can combine the best of both worlds by incorporating QR codes on print ads or creating an interactive viral marketing campaign that stretches beyond the Web. It'll reach consumers on a local and worldwide basis, which is a win-win situation for any company.
Trend Themes
1. Interactive Viral Marketing - Companies can create interactive viral marketing campaigns that stretch beyond the web, reaching consumers on a local and worldwide basis.
2. QR Code Advertising - Companies can incorporate QR codes on print ads to bridge the gap between traditional and digital marketing, reaching consumers both online and offline.
3. Location-based Advertising - Utilizing prominent physical locations, such as buildings, for advertising purposes can provide maximum exposure and reach consumers in high-traffic areas.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to combine traditional and digital marketing techniques for effective and widespread consumer reach.
2. Real Estate - The real estate industry can consider incorporating advertising opportunities within their properties, maximizing revenue potential while providing unique marketing channels to businesses.
3. Technology - The technology industry can develop new tools and platforms to facilitate interactive viral marketing campaigns and QR code integration, enhancing the advertising landscape.
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