A cleverly designed milk logo by Justin Ross Tolentino makes brilliant use of negative space. The simple 'M' logo includes an optical illusion where the space beneath created by the m's arches are shaped like glass milk bottles.
The milk logo and branding was created for an imaginary milkman company called Mr. Milk by the San Francisco-based designer for a school project where they were instructed to "create an identity for a job of yesteryear." Tolentino's personal goal was to make a timeless logo that would fit in the 1950s time period as easily as it would in modern times. While the project uses blue to indicate the 2% variety, he notes the milk logo coloring could change color to reflect the percentage.
What's Driving This Trend
- Clever Logo Design
- Opportunities for innovative logo designs that incorporate negative space to create visual illusions.
- Timeless Branding
- Potential for creating branding that transcends time periods and maintains relevancy.
- Adaptive Branding
- Possibility of developing branding that can adapt and change based on product variations or customer preferences.
Who This Affects Most
- Graphic Design
- Disruptive innovation opportunities in logo design techniques and creating versatile branding solutions.
- Marketing and Advertising
- Opportunities to employ visually striking and timeless branding strategies across different platforms and media channels.
- Consumer Goods
- Potential for designing adaptable and visually appealing branding for food and beverage products.
