For National Farmer's Day, Chobani is introducing a limited-edition charity flavor called Farmer Batch Greek Yogurt Milk & Cookies that will help to support the American Farmland Trust (AFT) non-profit for protecting farmland, promoting sound farming practices and keeping farmers on the land. 10 cents from every purchase of the new Greek yogurt will go towards AFT to help American dairy farmers protect their land, bolster their business or even develop climate plans.
As well as producing this limited-edition Greek yogurt product that people can purchase to support farmers across America, Chobani is encouraging people to take to social media and #thankafarmer.
A weak dairy economy, weather disruptions and an aging farming population are challenging dairy farming and it is estimated that America has lost an average of five dairy farms per day for the past 10 years.
What's Driving This Trend
- Charity Food Products
- Offering charity flavors/products to help support farmers and raise awareness for the farming industry.
- Social Media Activism
- Encouraging social media engagement to increase awareness and support for struggling farmers.
- Sustainable Farming Practices
- Promoting sound farming practices and developing climate plans to help farmers adapt to changing conditions.
Who This Affects Most
- Food and Beverage
- Companies in the food industry should consider providing charity products to support farmers and raise awareness for the farming industry.
- Social Media
- Social media companies and influencers should take advantage of opportunities to promote and encourage social media activism in support of struggling farmers.
- Agriculture
- The agriculture industry should prioritize the promotion and development of sustainable farming practices to help farmers adapt to changing conditions and remain successful.
